Norco Area Chamber of Commerce
(951) 737-6222
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    • NACC 7th Annual First Responders Appreciation Luncheon
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EAT SHOP PLAY, in HorseTown, USA!

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Welcome to Norco!

The Norco Area Chamber of Commerce would like to welcome you to our community, also known as “Horsetown USA!”
 
Norco’s rural atmosphere is what sets us apart from other towns in Southern California, consisting of big properties, and old-fashioned values. With nearly 100 miles of horse trails and 400 acres of parkland it is common to see residents riding on horseback -- making Horsetown USA not just a nickname, but a way of life.
 
There are many scenic trails in Norco to ride horses through, including the Santa Ana River bottom, the rugged Norco Hills and at the spiritual heart of Norco, the George Ingalls Equestrian Event Center. Many restaurants and shops in town offer tie-ups or stalls, making this is a community that truly embraces the equestrian spirit.
 
Norco is served by one of the best school districts in Southern California, Corona-Norco Unified School District (CNUSD) and our very own, Norco College. We Norconians take pride in our sporting teams and love taking part in the Norco High Cougar rally… “We are Norco!”  

Norco’s Annual Events

  • Sweetheart Dance Fundraiser (February)
  • Vietnam Veterans Anniversary Ceremony (March)
  • State of the City Address (March)
  • Lake Norconian 5k Run / Walk (April)
  • George Ingalls Remembrance Day (April)
  • Norco Horseweek / Horseweek Parade (April)
  • Friends of Norco Hills Ranch Tour (May)
  • Memorial Day Tribute and Continuous Salute (May)
  • Horse Town Brew N’ Que (June)
  • NACC Installation & Awards Dinner (June)
  • 4th of July Community Event (July)
  • National Day of the American Cowboy (July)
  • National Night Out (August)
  • Norco Mounted Posse PRCA Rodeo (August)
  • Norco Fair / Labor Day Parade (August–September)
  • Miss Norco Pageants (September)
  • Support Sisterz Combat Cancer Walk (October)
  • State of the City (October)
  • Coffee with a Cop (October)
  • First Responder Appreciation Luncheon (October)
  • The Medieval Rodeo (October)
  • Veterans Day Ceremony (November) 
  • Pearl Harbor Day (December)
  • Parade of Lights & Christmas Festival (December)
For more information on exact dates and locations, please visit our Calendar, www.NorcoAreaChamnber.org/calendar 
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Norco Mounted Posse Horses in front of Boot Barn.
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HorseWeek Parade
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Norco PRCA Rodeo

Area Attractions - Norco offers scenic horse riding trails, including the Santa Ana River bottom, Norco Hills, and the George Ingalls Equestrian Event Center, with many of these locations also offering banquet hall rentals.​

  • American Legion Post 328
    3888 Old Hamner Road • (951) 371-9108
    Supporting veterans, youth, and national security. Venue rental.
  • Bowlero Norco
    1800 Hamner Avenue • (951) 734-8410
    Bowl, eat, drink, hit the arcade, and snap selfies for an epic celebration and legendary parties!
  • George Ingalls Equestrian Event Center, The Hall & the Barn
    3737 Crestview Drive • (951) 270-5622
    Regional and national horse shows, rodeos, chili cook-offs, Norco Fair, and more!
  • Hidden Valley Golf Club
    10 Clubhouse Drive • (951) 737-1010
    A beautifully designed course offering a memorable golfing experience.
  • Farmers & Artisans Market Night ~ Thursday's
    3954 Old Hamner Road • (951) 255-7092
    EAT Center hosts a Thursday Night Market from 5–8 PM, featuring farmers and
    artisans. They also offer farm and garden training.
  • Mike Raahauge Shooting Enterprises
    14995 River Road • (951) 735-7981
    Southern California’s premier shooting range.
  • S&D Horseback Riding
    4886 California Avenue • (909) 645-1270
    Rent trained horses and enjoy guided rides with professional instructors, perfect for
    first-time riders, beginners, and kids.
  • SilverLakes Equestrian and Sports Complex
    5555 Hamner Avenue • (951) 465-5775
    A 130-acre destination for sporting events, concerts, horseshoes, private events,
    weddings, and more!
  • The Farm in Norco
    379 North Drive • (951) 444-6786
    A full-service event venue for weddings, celebrations of life, parties, and social
    events. Call or book online to make reservations.
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Mike Raahauge Shooting Enterprises.
SilverLakes lake and event center Picture
SilverLakes lake and event center.
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Boots in the Park at SilverLakes
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Ridding Horseback in the Santa Anna River Bottom

Our Favorite Restaurants & Taverns - Many local restaurants and shops offer tie-ups and stalls, celebrating Norco’s equestrian spirit!


  • 4 Serrano's Mexican Grill
  • American Legion Post 328
  • Black Horse Tavern
  • Bob’s Big Boy
  • Corona Airport Caffe "Express"
  • The Derby Room – Off Track Betting Restaurant
  • Don Luisa’s Mexican Grill
  • Fazoli’s
  • The FieldHouse
  • Fire 150 Grill & Fry
  • Jersey Mike’s Subs
  • Martiniz Fresko Kitchen
  • Miguel’s Jr.
  • Norco Nutrition Spot​
  • The Original Pancake House
  • Polly’s Pies
  • Round Table Pizza
  • Speakeasy BBQ
  • Sports Nut Pizza
The only Bob's Big Boy statue with a cowboy hat.Picture
The only Bob's Big Boy statue with a cowboy hat.
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Miss Norco on horse back

Norco Nightlife - ​Come dance the night away, in Horsetown USA!

GreyWolf Brewing Co.
1780 Town & Country Drive, Suite 101
Microbrewery serving exceptional beer.. BYO food or check food for trucks.

Last Chance INN
1200 Sixth St, Norco
Casual bar featuring craft beer and cocktails, live entertainment, darts, and pool. Has outdoor seating · Serves great cocktails · Doesn't accept reservations


Maverick Saloon & Deli
3841 Old Hamner Road
Live entertainment, great drinks, and food.

Norco Brewing Company
110 North Drive
Crafting exceptional beers for all tastes. BYO food or check food trucks.

The FieldHouse Restaurant & Bar
5555 Hamner Ave, Norco
Casual restaurant and bar at SilverLakes with a pizza menu, regular happy hours, soccer tournaments & events. 


Saddle Sore Saloon
343 Sixth Street
Live music, tasty food, cold beer, and country fun!

Slam Dunk Sports Bar
2854 Hamner Avenue
Cozy bar with full drinks, BYO food, karaoke, and more on select nights!

Whiskey River Dancehall & Saloon
980 Sixth Street
Country-themed bar with live music, dancing, southwest eats, and free line
dancing lessons!
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Skynard Nation playing at Last Chance Inn
Line Dancing at Whiskey River Dancehall & SaloonPicture
Line Dancing at Whiskey River Dancehall & Saloon.
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Son's of Liberty Ale Works

Our Favorite Places to Shop - Horsetown USA offers boutiques and equestrian stores, many with western wear—stop by Norco’s charming shops for unique treasures!

For shoppers, Horsetown USA has a variety of boutiques and equestrian-oriented stores, many of which carry Western wear.
  • Dixie Lee’s Boutique
  • Everything Boutique
  • Inland Vet Supply
  • Thrifty Horse
  • Brunk's Butchery
  • Rancho Boots & Western Wear
Mindy from Dixie Lee's Boutique Picture
Mindy From Dixie Lee's Boutique
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Dixie Lee's Boutique

Places To Stay - Just 25 miles from the magic of Disneyland®, Norco, California is a hub for outdoor adventures. Hike to the iconic Pumpkin Rock, enjoy thrilling equestrian events at Ingalls Park, or catch a live performance at the SilverLakes concert venue. With so much to offer, Norco is the perfect place to stay and explore!

Fairfield Inn & Suites by Marriott • (951) 340-4500
3441 Hamner Ave., Norco, CA 92860
Fairfield Inn & Suites by Marriott is a moderate-tier hotel that delivers the essentials that help keep travelers comfortable and productive on the road. Guests can count on the quality amenities and courteous service they deserve, offered at a great value. Fairfield Inn & Suites provides everything travelers are looking for including friendly, knowledgeable staff, free Wi-Fi, and complimentary breakfast.

Hampton Inn Norco/Corona North • (951) 279-1111
1530 Hamner Ave., Norco, CA 92860
Free Wi-Fi, free breakfast, free parking.
​
Howard Johnson Norco • (951) 278-8886
1695 Hamner Ave., Norco, CA 92860
"Your Home Away From Home"

Staybridge Suites Eastvale - Norco •  (951) 444-6084
12509 Schleisman, Eastvale, CA 92880

Tru by Hilton Norco • (951) 621-3400
3481 Hamner Ave., Norco, CA 92860
Tru by Hilton is a newly opened hotel in 2024 offering modernly appointed rooms, free breakfast and free parking.

WoodSpring Suites Riverside Norco • (951) 397-4246
3265 Hamner Ave., Norco, CA 92860
An extended stay hotel with all the comforts of home with full size kitchens offering weekly and monthly rates.

History

Norco's Story, by Kevin Bash,
Written 2017

Nestled in between larger cities is a bit of country paradise known as Norco. Residents and city government have fought long and hard for its’ motto “City Living in a Rural Atmosphere”.  Added to the rural atmosphere is the city’s new logo “Horsetown USA” celebrating years of equine ownership.
Homes are built on a minimum half-acre. The city is also home to many larger ranches and training facilities, including Circle D Ranch, a 5.5-acre facility which is the permanent home to the “happiest horses on Earth” – the horses of the Disneyland Resort.
Norco is unique because the city founders traded their sidewalks in for miles of horse trails. Residents can leave their homes on horseback and just about travel anywhere in the city and into the Santa Ana riverbed. Many of the businesses have pens available to tie up the steeds while equestrians enjoy a variety of dining facilities or shopping. Besides children’s playground equipment, many of the city’s parks have arenas to work horses. At each intersection, the signal light poles also have horse-friendly buttons to use to cross the street so riders aren’t required to dismount.
Many gather on weekends at the city’s premier equestrian event center, located at the base of the Norco Hills. The George Ingalls Equestrian Event Center hosts many shows throughout the year, including pro rodeos, concerts and events supporting other animals. Many residents use the warm-up arena to work their horses.
Norco isn’t just about horses. It is also home to some large industry, hotels and restaurants. City government always requests a western theme when developers build. The city is within 10 miles of Ontario International Airport and five miles from the Corona Municipal Airport. Just north of the city is Silverlakes, a large complex hosting sports teams, equestrian events and concerts.
Norco had humble beginnings. The first true community was known as Citrus Belt, which was home to alfalfa farmers and cattle ranchers. To the south in Corona, citrus groves filled much of the city. Rex Clark purchased the area in 1920 to create a large standalone township. He named the area Norco, which stands for North Corona and told residents they could turn a 10-acre parcel into paradise by planting citrus trees, but they found the ground rocky and the valley prone to frost. When the Santa Ana winds blew, many trees were knocked over. The farmers didn’t give up and ended up planting seasonal crops which were cultivated before the frost season and were low to the ground to prevent being blown over. Chicken ranches became popular.
Clark opted to pour millions into the famed Norconian Resort, which still stands today, but not available for public use. The resort was featured in Los Angeles newspapers and brought many Hollywood stars to enjoy the amenities. The Great Depression hit and the California poultry industry was failing. The town was barely alive by 1941. Uncle Sam saved the day by sending the US Navy to the rescue in the form of a major US Naval Hospital.
The ship that never sails took over the resort grounds and within five years, employed hundreds and saved the town. After the war, many a sailor and Marine stayed in Southern California. Clark’s dream was to stay in the community and keep it rural by not improving roads and water facilities, thus stopping cold efforts by developers to build “cracker box rat cages” as homes. He got a big boost by equestrians zoned out of Orange County who flocked to Norco and decided to take a stand in the exact spirit of the Alamo.
So, welcome to one of the last Southern California locations where folks can still find their piece of paradise on a half-acre of land.
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Newspaper Image
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1926 Current Location of Chamber
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1922 Sixth Street at Hamner - Citrus Belt
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1944 US Naval Hospital - Former Norconian Clubhouse
NORCO AREA CHAMBER
Mailing Address: 
P.O. Box 844
Norco, CA 92860

Physical Address: 
3954 Old Hamner Rd., Suite B

Norco, CA 92860
Office Hours: Mon. - Thurs.  9:00 a.m. - 2:00 p.m.


Phone: 
(951) 737-6222 (737-NACC)
​Email: 
[email protected]

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